This assignment is designed to assess learning outcomes:
1.Develop a sound understanding of the key theoretical components of brand management models.
2.Apply how brands develop and sustain brand equity.
3.Constructively evaluate the approaches to identify and establish brand positioning.
4.Analyse and critically appraise various methods for measuring brand value.
5.Devise a brand strategy such as repositioning and revitalisation.
6.Critically analyse contemporary issues in brand and brand Management