How was an internet startup able to disrupt the hotel industry, long dominated by giants such as Marriott and Hilton, which took decades to become successful
worldwide hospitality chains? Explain.
2. Why is it that PESTEL factors can have such a strong impact on the future of a business? Do you support legislation such as that passed in New York (and elsewhere).or do you think it has more to do with protecting veste interests such as the hotel industry?
mySTRATEGY
Is My New Job Going to Be Around in the Next 10 Years? W hen we think about starting a new job, say, as we finish up a college degree, traditionally it is advis-
able to check out the relevant industry trends first. For instance, raises and promotion opportunities tend to be more abundant in industries that are growing rather
than retracting. Overall, professional pay scales are better in industries with higher profit margins (such as financial ervices and pharmaceuticals) than lower profits (such as retailing). Today though, other technological, global, and
environmental factors should be considered. We can see examples of ride-hailing firms upending the taxi and rental car industries and online retailing diminishing brick and mortar stores, but what do these changes portend for the employment market? A full-time taxi driver used to be a pathway to the middle class in the United States and many other countries. Now these jobs are being replaced by “gig
economy” workers, who often have it as a second or third job to try to make ends meet. Autonomous driving could have significant impacts on employment options across the entire transportation sector.
3. Citing the Digital Millennium Copyright Act (DMCA Airbnb is challenging the New York law and others in the United States, arguing that it merely operates a digital marketplace, and thus is not responsible for the content that users place on its site. Do you think Airbnb has a strong argument? Why or why not?
4. Are you concerned that the concept of the sharing economy could be abused by unscrupulous “entrepreneurs and thus give the entire novel concept a bad reputation’.’ Why or why not? Explai
