From real national/international market, select any type of strategic alliance between two firms and answer the following questions: (1 mark each question)
- Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…). Max 150 words
- What is the type of strategic alliance used by your chosen firms? Explain its different reasons.
- What is the method used by the firms to manage their cultures after the alliance? underline the pros and cons of this method.
- Is this strategic alliance successful? Justify.
- What recommendations can you provide to the managers of these firms to improve their competitiveness?
