Your advertisement must be trying to persuade the audience to do something about the commodity/ change their attitude towards the commodity, etc.
Your advertisement is due May, 1st and is worth 15% of your final grade.
Marking: All students’ work will be graded using the common ENG145 visual Ad criteria.
What to submit? Your advertisement, as well as the answers to the following questions:
What is the advertisement trying to persuade us about?
Who is the intended audience? Explain
What is the dominant persuasive appeal in the advertisement? Explain
Is there a secondary persuasive appeal? Explain Do you think the
persuasion is effective? Why/why not?
