- Should the company focus on the task in question?
- What rate of growth is necessary and sustainable?
- Does the company need to increase promotion to thwart the competition or to successfully reach its target market?
- Does the company need to develop new promotional efforts to reach the identified target market?
- What would be the most promising way of communicating with the target market?
- Does the company need to increase the target market’s knowledge base?
- Does the company need to address/change the target market’s belief systems?
- Does the company need to develop persuasive messages tailored to the specific brand at hand?
- Does the organization need to work on its reputation?
- Is the company’s current distribution in order?
- Should the company review its pricing strategy?
- Does the company anticipate any major competitive attacks in its current markets?
