- Internal Analysis:
- Discuss McCormick’s and Kinder’s competitive advantage and disadvantages in the market segment of grilling products.
- Explain any unique market positioning that McCormick and Kinder has over its rivals.
- Apply internal strategic tools covered in the course (e.g., value chain analysis, resource-based view, SWOT, financial analyses, vision-mission-objectives, core competencies, balanced scorecard, and transitory rather than sustained competitive advantage).
- Single-spaced, APA, 3 pages
- Then complete 3 power point slides about the internal analysis.