Assignment MSB
From Chapters 4 and 5
In your own words and with ethical scholarship, complete the following:
I. Chapter 4
Key Concept Questions
1 Explain why a prospective business founder might want to create a feasibility study or Business Model Canvas before developing a complete business plan.
Explain why the executive summary is the most important section of any business plan.
2 One mistake entrepreneurs make in their business plans is that of only including an income statement. What other financial statements should be incorporated and why?
3 Print an assignment, or any body of text, with 1-inch margins, double spaced, using 12-point Times New Roman. Then, print the same document with 0.8-inch margins, single-spaced, using a 10-point Arial typeface. Which is easier to read? Why? How would this relate to a business plan?
4 Name three categories of investors/lenders that might have an interest in your business plan.
5 How can spending time researching and writing a business plan save an entrepreneur time and money in the short and long term?
6 Why is it important to identify a business’s culture from the beginning?
II. Chapter 5
Critical Thinking Exercise
1. Use the attached charts to define a business you would like to start and analyze your competitive advantage.
Mariotti, S., & Glackin, C. (2015). Entrepreneurship and Small Business Management (2nd ed.). [VitalSource Bookshelf]. https://online.vitalsource.com/#/books/9780133801248/
