9.1 Identify several situations in which a qualitative methodology might be
especially useful.
9.2 Describe general characteristics and purposes of (a) case studies, (b) eth-
nographies, (c) phenomenological studies, (d) grounded theory studies,
and (e) content analyses. Also, describe effective strategies you might
use in each of these five research methodologies.
9.3 Identify effective strategies for collecting data in a qualitative study.
As you do so, explain how you can address issues related to (a) validity
and reliability, (b) sampling,
(c) making observations, and
(d) conducting interviews.
9.4 Describe several general criteria that are often used in evaluating qualitative studies.
