What can the business do now to use data to address the insight you have selected?

Examined several different types of data insights that occur in big data analytics:

  • Offer novel knowledge
  • Provide causation relationships
  • Add a competitive edge
  • Yield quantifiable results
  • Demand execution

Pick one of the insight pillars above and discuss how it supports the overall business strategy. Consider your current or previous workplace, and address how the insight may apply. What can the business do now to use data to address the insight you have selected?