Identify the issues/challenges that fundraising professionals may face in using a strategic plan to successfully raise funds.

In today’s economy, nonprofit organizations are struggling to raise funds to sustain their programs and services. This week discuss:

  • What knowledge, skills, abilities, and/or qualities should a fundraising manager have to successfully manage a nonprofit organization’s development activities?
  • Explain why or why not knowledge of donor demographics is an important factor in raising funds for a nonprofit organization.
  • Identify the issues/challenges that fundraising professionals may face in using a strategic plan to successfully raise funds.