The uninsured are healthy and young, take good health for granted, emphasize care experience, are tech-savvy, and have low motivation to enroll in health insurance plans. Discuss the following:
How can marketing techniques appeal to the young and healthy and encourage them to enroll in health insurance plans? Provide a meaningful example(s) to support your answer.
To prepare:
Select a healthcare product or service you have recently seen in a marketing campaign.
Use the four P’s of marketing to assess your selected product or service.
Reflect on the impact of the marketing campaign on your healthcare decision-making. Consider how the campaign positively or negatively influenced your personal opinions of the healthcare product or service.
