1. Using a business/company of your choice, identify the business strategy of the company in terms of its target customer segment and competitive positioning per Porter’s Framework. Explain (with examples) how the firm/business maintains its competitive advantage in the industry (5 Forces).
2. Using a company of your choice, identify the five forces that underlie the five forces model of competition in that industry. Explain with examples, how each of these forces may affect industry profit potential and attractiveness of the industry