After watching the video, read the article complimentary to the video: Total Societal Impact: A New Lens for Strategy (BCG Henderson Institute)
After viewing the video and reading the article, respond to the following questions in essay format.
- How does Total Societal Impact (TSI) differ than CSR?
- Find a company already using TSI and provide a summary of its’ process and outcomes from TSI implementation.
As usual, number your answers to match the questions.
Your essay should be at least two (2) pages, double spaced, with proper references and adhere to citing format per guidelines .Use at least two (2) scholarly sources with intext citations supporting your essay. Don’t forget to include a cover page, introduction, body, and conclusion for your essay.
