Write a paper in which you discuss aspects of your external communication, as well as craft the actual message that you will use to address the problem
you identified in the case study with your target audience. Note: Be sure to include the actual external message within the body of your paper, to accompany
part C. below.
Specifically, the following critical elements must be addressed:
III. External Communication
A. Determine the medium(s) that you will use to deliver your message and explain how you made this decision.
B. Define the target audience of your external communication. Include key factors and any cultural factors about this audience that you
considered.
C. Craft the message that you will communicate externally and defend how the message promotes the organization’s strategic goals.
D. Identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating,
as well as the medium(s) used.
