Briefing Paper: Exploring Factors which Drive Market Demand for Cybersecurity Products and Services
Cybersecurity in Business and Industry
Who are the potential customers?
• Why do those customers want to buy cybersecurity related products? Services?
• What business needs for cybersecurity do those potential customers have?
• What are the factors which drive a business to purchase and implement cybersecurity solutions, i.e. products or services?
• What information about their business needs are potential customers willing to share with solutions developers?
