Based on the following case study (Case Study attached below in word format. Very Important!!!!)
1.Demonstrate the following knowledge and understanding
• how crises develop and the response strategies that organisations develop
Demonstrate the following skills and abilities
• to critically analyse both crises and the response strategies that organisations develop
2.• Firstly give an outline in report format of what actually happened in the crisis scenario.
• A critical analysis should follow in a report format of the way the crisis was handled by the organisations involved.
• A simple description of the events will not be acceptable
• Distinguish various types of crises from each other
• Define various response strategies
• Apply theoretical models to a case study
3.the report should particularly focus on :
• Communication in a crisis
• Examples of Crisis (Crisis and Greenpeace)
• Analysis of a crisis
• Storytelling
• Boundary Spanning
• CSR
4. EXCELLENT… MARKETING/ CRISIS INSIGHT & APPLICATION.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK
EXCELLENT… LEVEL OF DISCUSSION/ANALYSIS/ CRITICAL EVALUATION &/OR REFLECTION CLEARLY DEVELOPING POINTS IN THE APPROPRIATE WAY WITH THOROUGH CONSIDERATION OF ALL POSSIBILITIES.
THE BEST WORK WILL BE HIGHLY DEVELOPED AND FOCUSED AND ATTEMPTS A HOLISTIC TREATMENT OF THE TASK/PROBLEM.
EXCELLENT… MARKETING/CRISIS INSIGHT & APPLICATION.
BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK IS IMPRESSIVE.
EXCELLENT … PRESENTATION & ESSAY STRUCTURE. ARTICULATE & FLUENT ACADEMIC WRITING STYLE
