For the Chapter 9 Case Analysis, read the case description for Case 9-1: Closet Concepts, Ltd.,. As the case narrative states, Closet Concepts, Ltd., is considering offering an online marketing channel for the sale of its products, and is considering the use of a 3PL to manage/provide logistics distribution services for the online orders.
Assume that you have been hired as a consultant by the CC fulfillment analysis team to determine the best 3PL strategy for them to use. Specifically, they would like for you to do the following:
1. Identify the specific 3PL services that they should
outsource, and why. Use the details of the current CC
capabilities and deficiencies to justify your choice.
Should CC use a separate distribution facility for their
online orders?
2. Identify the criteria they should consider in this
decision, then make a recommendation as to what
would be best for them.
3. Should CC use their own fleet to ship online orders, or
should that be handled by the 3PL, or by a service
procured by the 3PL?
The report should be in the form of an executive memo, with you as the consultant hired to develop a 3PL strategy for the CCL leadership team. Put yourself into the role: the report should be directed to the CCL leadership team specifically. Answer all questions in as much detail as possible; graphs and maps are welcome if you’d like, but if they are included, they must be addressed and explained. The executive memo should be no more than two pages: detailed, but succinct.
