Global Marketing Plan written for the CMO or CEO of your chosen and approved SME Product:FREE ’IST The global marketing plan must contain a clear business objective namely a sales and marketing objective for the first year a minimum of £50,000 in gross sales and a costed promotional budget and a projection of any surplus or deficit at the end of year one. 1.-4. Already done, please see below5.
How will you bring the product to the new market? -Entry Mode Selection. Entry Mode Selection (400words)
Choose one of the several EXPORT or one of the several INTERMEDIATE MODES
What is your criteria for selecting your local partner?
How will you work with them?
Who will do what in the relationship?