Six Positioning Steps to Derive a PerceptualMap1. Determine consumers’ perceptions and evaluations in relation to competitors’.2. Identify the market’s ideal […]
Tag: positioning strategy
Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that Chobani has defined for its offerings?
1.Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that Chobani has […]
