Six Positioning Steps to Derive a PerceptualMap1. Determine consumers’ perceptions and evaluations in relation to competitors’.2. Identify the market’s ideal […]
Tag: perceptual map
Create a perceptual map of options from the perspective of one segment. Your submission should be a Word document and include diagrams, commentary and analysis, evidence-supported insights, and sources.
Conduct a market segmentation analysis. Include in this analysis segment sizes and historical and estimated growth rates. Create a perceptual […]
