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April 11, 2022

What is the relevance of the customisation-standardisation debate in international marketing strategy and how might this influence the market selection approach of both Small and Medium Sized enterprises (SME’s) and large-scale enterprises (LSE’s)?

What is the relevance of the customisation-standardisation debate in international marketing strategy and how might this influence the market selection […]

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What is the relevance of the customisation-standardisation debate in international marketing strategy and how might this influence the market selection approach of both Small and Medium Sized enterprises (SME’s) and large-scale enterprises (LSE’s)?

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