Persuasive Proposal
Develop an unsolicited proposal for solving a problem, improving a situation, or satisfying a need in your school, community, or workplace. Address a clearly identified audience of decision makers.
Include the following elements/headers in your proposal:
Problem: Spell out the problem (and its causes) clearly and convincingly. Give enough detail for your audience to appreciate the problem’s importance. Answer this implied question: “Why is this such a big deal?”
Benefits: Point out the benefits of solving this problem. Answer this implied question: “Why should we spend time, money, effort to do this?”
Solution: Offer a realistic solution. Focus on claims or assertions that you can support. Answer this implied question: “How do we know this will work?”
Objections: Address anticipated objections to your solution. Consider carefully the audience’s skepticism on this issue. Answer this implied question: “Why should we accept the things that seem wrong with your plan?”
