Outline the nature of IMC and describe its environment;

Marketing by Geoffrey

The purpose of this assessment is for students to apply all IMC content covered in the course to a real-life business context and create a thorough IMC plan. 1.1.1Course Learning Out comes

This assignment addresses the Course Learning Outcomes of:

Outline the nature of IMC and describe its environment;

Explain how to set IMC objectives and formulate an IMC budget;

Evaluate creative strategies in the light of given marketing objectives and strategies;

Explain the behavioural factors that influence the effectiveness of communications; Prepare an IMC Plan