1. What is the relevance of the resource-based view of the
firm to strategic management in a global environment?
2. How can value-chain analysis help identify a company’s
strengths and weaknesses?
3. In what ways can a corporation’s structure and culture be
internal strengths or weaknesses?
4. What are the pros and cons of management’s using the
experience curve to determine strategy?
5. How might a firm’s management decide whether it
should continue to invest in current known technology or
in new, but untested technology? What factors might en-
courage or discourage such a shift?
