ETHICS IN A STRATEGIC PRICING DECISION
Consider the ethical consequences of organizations’ policies after September 11, 2001 by answering the following questions.
• Did increased demand create an ethical problem for setting prices? Explain.
• Why would some organizations accommodate people who were inconvenienced by transportation problems after September 11,
2001?
• Why would some organizations raise prices under these circumstances?
• How can managers ensure that the prices they charge are ethical?
