Discussion One: Traditional vs. Digital

 

Think back to a recent purchase (good or service) you made – it could be anything from a morning coffee to a pair of shoes, to a meal at a restaurant. Examine the business you purchased from and identify if they are using traditional vs. digital marketing.

1. Briefly describe the business and your purchase and the type of marketing they used? Provide a picture of that marketing piece.

Think back to a example of digital marketing that caught your attention (for a product or service).

2. Briefly describe that business and what caught your attention and why? Provide a picture of that digital marketing piece.

In total you will provide two pictures and talk about two different marketing experiences AND at least one of them will be digital. Was the digital example, inbound or outbound?