Digital media
OBJECTIVE
The purpose of this project is to demonstrate your understanding of the
following course concepts:
1. How companies or organizations use digital or social media to effectively
communicate ideas, information, arguments, and messages to achieve a
specific goal.
2. How digital or social media has transformed the communication of idea,
information, and arguments in society.
SECTION 1: ORGANIZATION OR COMPANY INFORMATION
Provide the following information about the organization or company you
select. Answer the questions below:
Item 1: What is the name of the organization or company?
Item 2: What year was the organization or company established?
Item 3: What is the organization’s or company’s goal or mission?
Item 4: Provide the company’s or organization’s website address (URL), if
available.
Item 5: Where is the company or organization’s headquarters located?
Section 1 Source: Include at least one source for Section 1. Include this
source as an in-slide citation and on your References slide(s).
SECTION 2: DESCRIPTION OF THE DIGITAL OR SOCIAL
MEDIA INFLUENCE
Describe how digital or social media was used to influence others while
answering the following questions:
Item 1: Describe how digital or social media was used to influence others.
Provide at least one example, instance, or situation that highlights this
influence.
Item 2: In the example, instance, or situation you provided in Item 1, what
specific digital or social media platforms were used (e.g. Facebook, Twitter,
Instagram, Snap chat, Pinterest, or YouTube) and how were they used?
Item 3: What occurred as the result of the use of digital or social media?
Describe the impact or magnitude of the change.
Section 2 Source: Include at least one source for Section 2. Include this
source as an in-slide citation and on your References Slide(s).
