After reading the article, answer the following questions. Each question corresponds to an answer. Total six answers. No other reference needed.
- What is paid media, and where does it fit in the overall media ecosystem?
- What are two benefits of paid media for social media professionals? What are two challenges?
- What are the three objectives that are universally used in paid media on platforms? Identify one example that is associated with each objective.
- Do brands need a solid mix of paid and organic social media posts? Yes or No? If so, please provide examples.
- Why is it important to know how platform algorithms play a big part for a social media campaign?
- Identify some of the strategies of paid media that are commonly used on Instagram.
