Explain customer segmentation and its importance to logistics.

3.1 Learning Outcomes:

  • Develop a marketing perspective on logistics and explain the need for close coordination between the two functions.
  • Explain customer segmentation and its importance to logistics.
  • Demonstrate how the segmentation practice can be re-engineered to set logistics priorities.

 

3.2 Action Required:

  • Watch the short video at the following link

 

3.3 Test your Knowledge (Question):

 

  • How many ways logistics companies divide the market?

 

3.4 Instructions

  • Answer the question in the test your knowledge section.
  • Post your answer on the discussion board using the discussion link below