What type of audience does the personality appeal to on-air? Be specific in the age group, lifestyle, occupation, etc. Do you think that the personality does a good job of reaching that target audience? Why or why not?

Writing by Geoffrey

On-Air Evaluation Assignment

Talk Radio

Each student will be designated a radio personality in which to listen to over the course of one week. Your job is to evaluate your designated on-air personality and write a brief evaluation of this personality. You will then discuss your findings and play examples in class about your designated personality. Within the paper and presentation, please answer the following questions:

 

  1. Who is the talent? Tell us their history (previous jobs, current job). Is the host syndicated (on other stations across the nation)? Which stations?
  2. Describe the personality of the show: What does the personality do well (bring in examples to listen to)? What does he/she not do so well (Examples as well)? What are some examples of topics discussed? How does the personality interact with callers? Guests? Co-hosts or staff?
  3. What type of audience does the personality appeal to on-air? Be specific in the age group, lifestyle, occupation, etc. Do you think that the personality does a good job of reaching that target audience? Why or why not?
  4. After completion of this assignment, would you continue to listen to the show?

3 pages, double-spaced, and cite all sources used!