Social Media War 2021 – Snap vs. Facebook vs. TikTok.doc

1. Is there room for three or more players in social media? Is the industry likely to
consolidate (i.e., some competitors will be acquired or go out of business)? Will new
competitors continue to appear, or is the market saturated?
2. What strategic options does Evan Spiegel have in 2021? What should he do?