1) Provide an introduction to the business
2) Identify the target market and outline two ways in which customer needs have
recently changed (an example might be what the impact of Covid 19 has
meant when it comes to how to obtain a product or service- provide evidence)
3) Explain four changes and developments in the industry/market that are
relevant to the business (these could be changes in particular PESTLE factors
or industry factors -provide evidence).
4) Undertake a SWOT analysis of the business
5) Outline the business model canvas of the business and indicate two ways in
which it can be improved.
6) Make two creative and/or innovative recommendations that will improve
business performance in the light of your SWOT analysis and the current
business model canvas
