1. What were the pros and cons of attempting to develop a refrigerator for
India’s rural poor?
2. What product and process innovations did the chotu Kool entail? Would
you consider these incremental or radical? Architectural or component?
Competence enhancing or competence destroying?
3. Did the chotu Kool pose a threat of disrupting the traditional refrigerator
market? Why or why not?
4. Is there anything you think Godrej should have done differently to pen–
etrate the market of rural poor families in India?
5. What other products might the lessons Godrej learned with chotuKool
apply to?
