Learning Outcomes:
- Develop a marketing perspective on logistics and explain the need for close coordination between the two functions.
- Explain customer segmentation and its importance to logistics.
- Demonstrate how the segmentation practice can be re-engineered to set logistics priorities.
3.2 Action Required:
- Watch the short video at the following link
3.3 Test your Knowledge (Question):
- How many ways logistics companies divide the market?
3.4 Instructions
- Answer the question in the test your knowledge section.
- Post your answer on the discussion board using the discussion link below
