Introduction
Provide a short introduction to your research. Often this is a sentence or two that says why there is a problem, what the problem is generally, and what you plan to do. Essentially, this section gives the reader an idea of what they will see in the rest of the document.
Problem Statement
Identify the research topic. Justify that this topic is both a business topic and an applied topic. (Length: about one-half page)
Theoretical/Conceptual Framework
Identify a theory or conceptual framework that could be used for your study. Justify how it relates to your topic. (Length: one half to one page)
Literature Review
Provide a three-page literature review that covers the following:
History of your topic. Justify it as a worthwhile topic. What is its impact on business?
Evolution of your theory. Who came up with it, and how has it evolved?
Discuss your planned methodology. In future courses, you will explore methodologies in greater detail. At this stage, you are simply exploring options as to how you could study this research topic. It is recommended that you avoid mixed methods research as the time involved is significantly greater than a single method. (Length: one half to one page)
