Demonstrate knowledge of social media tools as they apply to public relations

Social Media Campaign
In this assignment, you will create a social media campaign, and present your campaign recommendations in a power point presentation.

This assignment provides you with an opportunity to demonstrate the achievement of the following course learning outcomes:

Demonstrate knowledge of social media tools as they apply to public relations
Apply research methods to social media campaigns

Evaluate the effectiveness of current social media campaigns in diverse environments, using primary and secondary research

Design recommendations for improving effectiveness of social media campaigns