What are their products or services? Who is the target market?

Choose a branded product and identify and describe its general marketing profile.

  • What is the product?
  • What are their products or services?
  • Who is the target market?
  • Identify some of their competing products
  • In general terms, what are their:
    • pricing strategies (Think BMW versus Kia)
    • distribution channels (Think Amazon vs QVC vs Target)
    • marketing communication strategy (Think TV vs Magazines vs Facebook)
  • Include any other marketing observations you identify.

Not longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable.