Think about the idea that marketing can be used to tell a story that changes the world.
Locate one or more social and/or sustainable marketing campaigns that you believe have had a positive impact on society, and prepare to share the link to the image or video (or resource containing information about the marketing campaign).
Post a 150- to 225-word (2- to-3-paragraph) explanation of the ethical and positive social change implications of your selected marketing campaign. In your explanation, address the following:
Include a link to an image or video of your selected marketing campaign (or the resource containing information about the campaign).
Explain how you feel the campaign was effective in not only conveying a particular message but in setting the stage for positive social change.
Explain the responsibility of marketers to tell the right story, including some ethical challenges marketers face as they try to make a difference through their marketing campaigns.
To support your response, be sure to reference at least one properly cited scholarly source.
