Explain how planning and conducting business research for reports impacts your
credibility.
Create research objectives that are specific and achievable.
Explain principles of effective design for survey questions and choices.
Develop charts and tables to concisely display data and accentuate key messages.
Evaluate the usefulness of data sources for business research.
Conduct secondary research to address a business problem.
Evaluate research data, charts, and tables for fairness and effectiveness.
