Marketing Question

1. Select a business
2. Summarize its Marketing Strategy by answering the following questions
a. What is its stated mission and/or its KPI(s)?
b. What is its Unique Value Proposition?
c. Select one product (or group of products) your company produces.
d. Select one of the customer segments it markets these products to.
e. Name at least one core measure the company uses to track its KPIs performance.
f. Provide an example of one marketing tactic used to achieve its KPIs
3. Provide one specific recommendation for how you improve upon their marketing
strategy.

Format requirements:

1. A maximum of two, double-spaced pages
2. 1” margins
3. 12 pt Times New Roman font
4. Bullets and paragraph headings are allowed

A minimum of two outside sources is required