BUSINESS COMMUNICATION: Developing Leaders for a Networked World, Peter Cardon, 4th Edition McGraw-Hill Education.
Assignment Question(s):
Part 1 (7 Marks)
Examine each of the following charts (Figures 1, and 2) and respond to the questions below:
Source: General Authority of Statics
1- Evaluate each one in terms of: (5 Marks) (500 words)
(a) title descriptiveness, (b) focal points, (c) information sufficiency, (d) ease of processing, and (e) takeaway messag
2- Describe at least one effective aspect for each chart. (1 Mark) (150 – 200 words)
3- Make two recommendation for improving them. (1 Mark) (150 -200 words)
- Part 2 (8 Marks)
Persuading University Students to Start a Saving Account
1- Assume the role of a banker, create a message that targets university students and persuades them to start a retirement account. (2 Marks) (250 – 300 words)
2- Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) did you use? Why? (1 Mark) (150 -200 words)
3- Which kind of appeals did you use in this message? Would you consider this message to be catering more to emotion or logic? Explain. (1 Mark) (150 -200 words)
Persuading Human Resources Manager for Promotion
1- Assume the role of an employee, create a message that targets the HR manger persuades him/her to promote you. (2 Marks) (250 – 300 words)
2- Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) did you use? Why? (1 Mark) (150 – 200 words)
3- Which kind of appeals did you use in this message? Would you consider this message to be catering more to emotion or logic? Explain. (1 Mark) (150 – 200 words)
Reference:
(2017). Environment Economic Survey (Industry). General Authority of Statistic. https://www.stats.gov.sa/en/906
You will find Figure 1 and Figure 2 in the Word file
