Week 8: Interactive Learning Activity
8.1 Learning Outcomes:
- Describe the various primary data collection techniques.
- Examine the circumstances in which collecting information on consumers is ethical
8.2 Action Required:
- Chapter Name: Read Ch-10 “Marketing Research” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
8.3 Test your Knowledge (Question):
- Discussion Question #1: Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss.
8.4 Instructions
- Answer this question in test your knowledge section.
- Post your answer in the discussion board using the discussion link below
(Week 8: Interactive learning Discussion)