Denny’s millennial strategy
By Kristen Smirnov, Assistant Professor of Marketing, Whittier College
Questions
1. Why might content marketing like this appeal to consumers who dislike traditional promotional strategies?
2. Why were Tumblr, Twitter and Instagram good platforms to use for Denny’s surreal and absurd content marketing? Would you recommend any others?
3. As noted, relatively few companies have a real marketing presence on Tumblr. Why do you think that might be? What is one company that you feel could benefit from an expanded presence on the platform, and why?
4. Denny’s stood out by producing unique content. After the broad success they’ve seen, imitators of their style would be obvious. With that in mind, what can other marketers hope to learn and reproduce from their strategy?
