Compare and contrast the appliance strategies used by another multinational appliance company such as LG, Samsung, Bosch-Siemens, Electrolux, Whirlpool, etc. and Haier.

Management by Geoffrey
  1. Compare and contrast the appliance strategies used by another multinational appliance company such as LG, Samsung, Bosch-Siemens, Electrolux, Whirlpool, etc. and Haier.
  2. What is Haier’s internationalization strategy?
  3. Does Haier’s international strategy appear to be effective?
  4. Is it likely that Haier’s success and management practices can be applied outside of China? Why or why not?