Follow instructions attached, original work, word count: 800-900 words
Task: read the case “The Blue Ocean Strategy” and answer on 5 questions.
Q1.What can struggling retailers learn from Wawa’s Blue Ocean shift?
Q2. As they developed their Blue Ocean shift, how might the traditional red ocean practice of benchmarking against competition help or hurt Wawa? Why?
Q3. Restaurants, convenience stores, and gas stations are some of the lowest margin, highest risk business types. Wawa is all three, but the company is thriving, with record revenue and profits year after year. Why?
Q4. If you were a Wawa executive how would you continue to protect and expand your Blue Ocean?
Q5. How does each Wawa business line build upon and reinforce the prior components?
Outcomes: Carry out strategic planning in retailing, interpret new economic, social and cultural trends shape consumer behavior within the new framework of retailin
