Explain which data evaluation methods were used when analysing the data Document issues and recommendations to improve further digital media

Marketing by Geoffrey

Evaluate digital media use

  1. You are required now to plan how you will evaluate the impact of the digital media and assess its effectiveness. For this, you will need to:
  2. Collate digital data on customer engagement, conversations, and conversions
  3. Explain which data evaluation methods were used when analysing the data
  4. Document issues and recommendations to improve further digital media optimisation