STRATEGIES & TACTICS
S Strategies: Outline the strategies you recommend to fulfill the objectives set. Consider- Porters Generic – cost/ differentiation/ focus, market entry mode, Pricing and positioning strategies.
T Tactics: PRODUCT – product life cycle/ Boston matrix, product portfolio. PRICE- price elastic/ inelastic, penetration/ skimming/ neutral. PLACE – distribution, location, in-store Vs. online. PROMOTION – which of the nine tools will you use? Be specific on the channels/ mediums you will use, and why they would be relevant.
Present a summary of how/ if you will use Standardization, Adaptation and Globalization for each of the P’s covered. Provide examples of how each P would look in the new country and explain the rationale/ thinking behind the decisions
