Marketing Mix
You’ll address the six Ps—product, price, place, and promotion—of the marketing mix in this section. You’ll also account for the two additional Ps in the retailing world—presentation and personnel. Review Sections 4–7 in your textbook for examples. Then, in six paragraphs, address each of the following:
1. Products/services offered: What products or services need to be developed so that the target audience will perceive them as valuable enough to buy?
2. Price: How will the business price these goods so that customers believe they received a fair deal?
3. Place or distribution: Where will the products/services be sold, and what methods will be used when selling them?
4. Promotion: How does the business plan to get the word out about these products or services? What allocated resources are needed for marketing efforts to be put in place and successful?
5. Presentation: Does the business plan to develop a unique image? How can this unique image and atmospherics be achieved?
6: Personnel: How will the personnel influence sales? What kind of sales techniques can the personnel be trained in?
Performance Evaluation Metrics
In the final section, you’ll explain, in one to two paragraphs, how and when the business will know that it has achieved its marketing objectives. What marketing metrics will be used? Review the examples and case studies in Chapter 2 in your textbook.
