When you must work that hard to persuade your audience to take an action such as donating money, aren’t you being unethical and manipulative? Explain.

Your boss has asked you to post a message on the company’s internal blog, urging everyone in your department to donate money to the company’s favorite charity, the American Society for Prevention of Cruelty to Animals, which works to stop abuse and neglect of animals. You wind up writing a lengthy post packed with facts and heartwarming anecdotes about rescued pets and volunteer experiences with the organization.

When you must work that hard to persuade your audience to take an action such as donating money, aren’t you being unethical and manipulative? Explain.