Farfetch website
Firstly, you must research and select a company website which has not been
selected by your peers.
• Note: Do not start work on the company website until it has been
approved by your seminar tutor. Please email your seminar tutor about your
choice of company.
• The chosen company website will be allocated to students on a first
come first serve basis.
This assignment requires each student choose a website of a company and
research on their websites and online business strategies and,
1. Identify the E-business model that the website pursues (week 1 topic)
Consider E-business concepts and approaches to comment on specific
strengths and weaknesses of your chosen website.
2. Identify competitive strategy and digital business strategy the company
has followed and provide recommendations/suggestions with clear
justifications (week 2 topic).
3. Identify their digital marketing strategies and options and provide
recommendations/suggestions with clear justifications (week 4 topic).
4. Using similar web market intelligence platform (similarweb.com) please
discuss the customer traffic data and provide recommendations/suggestions
for further improvement with clear justification (week 4 topic).
5. Identify the company’s e-CRM and social network channels linked with
the website and provide recommendations/suggestions for further
improvement with clear justification (week 5 topic).
6. Identify the cyber security measures the company website has in place
discuss if the company website comply with e-business ethics and provide
recommendations/suggestions with justification (week 9 and10 topic).
